Minji's Marketing Blog

Introduction Charles Hunley III (C.W. III), president of Hunley, Inc., aims to increase Hunley’s sales by 10% in 2018. He needed to decide whether Hunley wanted to use different marketing and advertising to position itself in order to ensure that shipments of either line of rods could reach stores in time for the peak 2018 season. Since Hunley was unable to offer lower price points, unlike its competitors that were succeeding with higher-priced offerings, C.W. III felt his team needed to discover connections due to whatever reasons of either a new product line or a new distribution channel such as Walmart.  In this marketing plan report, I will present a marketing plan for Hunley by analyzing the external environment and Hunley's current marketing decisions in order to determine the best way to achieve C.W. III’s objective, which is to grow Hunley’s sales by 10% in 2018 ultimately.  External Analysis   In this section, I am going to describe my analysis of the external en...

  "Just do it" This is my favorite brand's slogan. This company provides one of the best quality of sporting goods, simple design that goes well with most styles, and reasonable price in terms of its quality and design. These characteristics of the company, Nike, has captivated all my attention about sportswear shopping.  Nike provides long-lasting quality of its products as well as its best fits for workout and daily life. Nike's brand promise is: "To bring inspiration and innovation to every athlete in the world," and they believe every person could be an athlete. Their belief has encouraged people to be more athletic and active as well as spread positive perspective of being healthy. Their great marketing strategies such as sponsoring many athletes and sports teams ,having various target market, and pursuing innovation of its product by thinking out of the box, which has built strong relationships with their customers - Otaku. I would describe this compan...

 I decided to write about Zara, one of the largest apparel retailers in the world, and the company's marketing strategies. Although I am a huge fan of Zara due to the speciality of design and quality, I have not seen as many advertisements as other apparel retailers on online platforms or social media, as well as why I am obsessed with this brand. I also realized Zara has many loyal customers who always stop by the store every time they go shopping, and there are many customers who visit the store on purposely. At this time, I wondered how Zara succeeded in attracting customers. Zara gives a scarcity of items being out of stock soon to their customers by producing limited amounts of products. It is really impressive that they produce limited amount of items even though they could make more profits by producing popular lines, and I think this makes people pay more attention to the brand. Zara comes up with new patterns throughout the year which attracts customers to visit the stores...

Hello y'all! My name is Minji Kim, originally from Korea, and I'm a student at Oregon State University and enrolled in dual enrollment with Linn Benton Community College. I'm majoring in marketing and am passionate about seeing various marketing strategies used around the world. I used to go to a college in Korea with an English Literature major and decided to study abroad in the U.S because I found a value in myself that I really enjoy adopting diver cultures and be engaged with people with different backgrounds when I studied academic English in New York in 2018. The reason why I switched my major is that I have inspired by fancy electronic boards in Time Square street when I stayed in New York City for seven months. Obviously, Manhattan is one of the most gorgeous places in the world. It's super bright during the night which makes you forget the passing of time. I can't wait to work in the marketing area after I finish my degree, and all marketing classes from bo...